International company moves to area with more bilingual speakers.- USA


Many people argue that there is no point in keeping the learners first langauge alive as “they are in our country so they should use our language”.  There has not really been a  good reply, but this story shows how keeping the language alive allows companies to grow and become successful, and also regionally it can keep jobs in a certain area. Thinking of the amount of money it costs councils etc to attract companies the last thing they want to do is lose them.

It all stems from Chiquita Brands moving it headquarters from Cincinnati to Charlotte as they have more bilingual speakers. Cincinnati are fighting back by creating a database of Bilingual speakers.

http://www.therepublic.com/view/story/29baffe64a8542b086fa94c0ac314855/OH–Cincinnati-Hispanics

CINCINNATI — A Cincinnati business group has launched a searchable database of the region’s multilingual students and professionals.

The Cincinnati USA Hispanic Chamber said it will spend the next few months building the database. Chamber president Alfonso Cornejo told The Cincinnati Enquirer that the goal is to connect those with language skills with companies and organizations who work with diverse domestic markets or operate internationally.         It’s meant as a development tool, and also to showcase the Cincinnati region’s resources. It’s expected to be available for searching by next February. He hopes to have 5,000 people registered within three years.

The database is being developed in partnership with Cincinnati State Technical and Community College. The chamber’s corporate partner members, universities and churches will have unlimited access, while others will have limited access, Cornejo said.

The project was triggered partly as a response to the decision by Chiquita Brands International last year to move its headquarters from Cincinnati to Charlotte, N.C., which has more bilingual people. The banana company cited that as among the reasons it made its move.

Some 5 percent of Cincinnati residents speak a language other than English. While the database can’t increase Cincinnati’s bilingual rate, it will help businesses like Chiquita locate those with language abilities.

“We were very frustrated that we lost Chiquita brands,” Cornejo said. “In the opinion of (Chiquita chief executive officer Fernando Aguirre), there was not enough bilingual talent in Cincinnati compared to Charlotte. Up to a point, he’s right. But we intend to overcome that.”

Information from: The Cincinnati Enquirer, http://www.enquirer.com

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